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Georgia-Pacific Sued Over Alleged Misleading Marketing Claims for its PrimeTrim Home Exterior

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A class action lawsuit has been filed against Georgia-Pacific LLC, alleging its PrimeTrim home exterior trim is misleadingly marketed as being stronger than timber, but rots prematurely. The plaintiffs are represented by Jordan Lucas Chaikin of Parker Waichman LLP.

Plaintiffs James L. Mace and Marshall A. Reddy claim Georgia-Pacific has deceived homeowners by suggesting that the product is free from the common defects found in timber and by promising a 30-year warranty that provides for replacements or repairs, and failing to live up to those assertions, said. The plaintiffs claim that PrimeTrim is not more durable than traditional lumber, does not look great for years without frequent repainting or caulking, and does not hold up to sun, rain, snow or time. By contrast, PrimeTrim contains a known defect because it prematurely deteriorates, rots, swells and buckles, the lawsuit said.

Georgia-Pacific’s advertising claims that PrimeTrim can be installed “wherever nonstructural wood trim can be used” and that it does not have knots, splits, checks and wane, said. The company has also issued claims that PrimeTrim has four times more decay resistance than lumber; withstands direct sunlight better than lumber; and has more than 15 years of proven performance.

However, Mace and Reddy allege PrimeTrim absorbs water, warps, and grows mold, mildew, and fungi. As a result, the trim deteriorates quickly, leading to structural damage to homes lined with it, said.  The complaint alleges that these issues happen even when PrimeTrim is installed in line with typical construction practices. disclaimer: This article: Georgia-Pacific Sued Over Alleged Misleading Marketing Claims for its PrimeTrim Home Exterior was posted on Friday, March 29th, 2013 at 3:38 pm at and is filed under Construction Defect Lawsuits.

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