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Class Action Lawsuit Filed in New York Federa Court Against Dial Complete

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A class action lawsuit filed in New York claims that the Dial Complete line of soaps are no more effective then soap and water and do not kill virtually all bacteria and that even the product name is false.

According to plaintiffs, “Dial’s marketing and advertising campaign sends an unmistakably clear, but an unconsciously deceptive and unfair message: Dial Complete is more effective at killing germs, protecting the consumer from germs, and thus preventing illness and promoting good health, than washing with less expensive soap and water,”  including that Dial.

  • Is “over 1,000 times more effective at killing disease-causing germs than other antibacterial liquid hand soaps”
  • Kills  “99.99% of bacteria” and “99.9% of illness-causing bacteria,” and “more germs than any other liquid hand soap,”
  • Decreases “disease transmission by 50% compared to washing with a plain soap,” and protects consumers against the serious illnesses caused by streptococcal, salmonella, E. coli, and staphylococcus bacteria.

However, the class action lawsuit claims that Dial  “has no independent, competent and reliable support for these claims,” and that the study referenced by Dial in its ads were performed by Dial and only tested two strains of bacteria.

Dials Complete active ingredient Triclosan has been restricted or banned in some European countries and in the FDA has concluded that Triclosan does not clean better than plain soap and water.

The New York class action lawsuit alleges breach of contract, negligent design, failure to warn and unjust enrichment and seeks compensatory and punitive damages under New York false advertising laws.
 disclaimer: This article: Class Action Lawsuit Filed in New York Federa Court Against Dial Complete was posted on Tuesday, May 31st, 2011 at 8:01 pm at and is filed under Fraud Lawsuits.

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